Aided by Virginia’s northern Piedmont climate, pasture conditions, and open space, raising beef cattle has become one of the region’s dominant agricultural land uses. Cattle farming contributes enormously to the local economy, quality of life and vitality of all the region’s communities, and the growing retail market for beef may even represent one of the best models for sustaining the success of the area’s small farms. Over the past year, that market has been simultaneously enhanced and challenged by pandemic-related supply problems.