A brilliant communicator, Mr. Backer created iconic advertising campaigns such as the 1971 “Hilltop” commercial for Coca Cola featuring his jingle “I’d like to Teach the World to Sing,” “Tastes Great, Less Filling” and “MillerTime” for Miller Lite, and “Soup is good food” for Campbell.

Mr. Backer’s long engagement with PEC took on national stature during a 1993-1994 debate over the Disney’s America development proposal near Haymarket, Virginia. He encouraged PEC to focus its message on the viability of alternative locations for a theme park in the Washington metropolitan area that would have less impact on the region’s traffic, air quality, and history, and avoid the sprawling development that resulted from other Disney projects.

Updates from our field offices around the Piedmont…

Nearly a third of the nation’s farmland—301 million acres of U.S. land—is now farmed or co-farmed by women. Some are new farmers and others have inherited family land they farm themselves or lease out to neighboring farmers. Over the next two decades, the American Farmland Trust estimates that 240 million acres of farmland are expected to change owners as aging farmers retire or leave their land to the next generation. Many of these new owners, with some estimations up to 75 percent, will be women.