Buy Fresh Buy Local Guides

The Piedmont Environmental Council’s Buy Fresh Buy Local program helps consumers find local products while building relationships between growers, food artisans, farmers’ markets retailers, restaurants, and institutions.

We launched Virginia’s first Buy Fresh Buy Local campaign in 2006. Today, you can find nine Buy Fresh Buy Local chapters throughout the state of Virginia. The Piedmont Environmental Council is the regional coordinator of three of those chapters—Northern Piedmont, Charlottesville Area and Loudoun County.

PEC creates food guides and marketing materials, conducts educational outreach, and helps to develop new market outlets for farmers by building networks of producers, business owners, community organizations and consumers that are dedicated to the local food movement.

Buy Fresh Buy Local supports local farms, retailers, restaurants and food businesses by promoting local farm and food products to consumers.  Our program includes local food producers of all philosophies who are interested in connecting with local markets. Our website and guides include farms that use conventional, alternative, traditional, chemical, and organic practices. We encourage consumers to ask their restaurants and grocers about their local purchasing habits and to get to know their farmers and the farming practices they use  to produce the food you

The printed guides from our chapters collectively list over 580 local food producers and distributors are mailed to more than 310,000 homes in our region!

The Guides

Learn where to find and enjoy local foods in our popular Buy Fresh Buy Local guides (PDF’s linked to below).  You may also want to visit our Buy Fresh Buy Local website or learn more about what PEC’s up to on the Farms & Food section of our website.

Charlottesville Area Guide
Learn more about the guide for Charlottesville and Albemarle, Fluvanna, Greene, Louisa and Nelson Counties: View the 2023-2024 PDF >>

Northern Piedmont Guide
Learn more about the guide for Culpeper, Fauquier, Madison, Orange and Rappahannock Counties: View the 2023-2024 PDF >>

Loudoun Guide
Learn more about the guide for Loudoun County: View the 2023-2024 PDF >>

Questions about the guides? Please contact PEC at

The Interactive Map

In 2020, PEC also relaunched a searchable Buy Fresh Buy Local website, at, with an interactive map that makes it simple for consumers to find exactly what they need right where they want it.

Women next to produce at a farmers' market.
Sunnyside Dupont Farmers’ Market. Credit: Marco Sanchez
A woman pats a cow.

Pannill’s Gate Farm

“Come ‘ere babies, who’s gonna come visit?” Patty Johnson calls out as we climb the fence into the field at Pannill’s Gate farm near Culpeper, Virginia. The cows regard her carefully, presumably weighing their chances …
A man and woman stand on their farm.

Whisper Hill Farm

On several acres of bottom land bordering the Robinson River in Culpeper County, James and Holly Hammond grow hundreds of varieties of about 30 kinds of vegetables and herbs—an abundance of flavors for their customers …
Croftburn farm image

Croftburn Farm

At Croftburn Farm, flocks of sheep and herds of cattle graze in wide green pastures on either side of Route 3, just outside of the Town of Culpeper—so the farm offers local residents both pastoral …
Chef makes spring salad


Mark Gresge is a self proclaimed food nerd. He loves food. He loves researching food history, learning about why people eat what they eat, what foods pertain to particular regions — he can't get enough …
Revolutionary Soup sign

Revolutionary Soup: Pushing for a Food Revolution

When Will Richey bought Revolutionary Soup in downtown Charlottesville five years ago, he started working with local farmers to provide as many of the restaurant's ingredients as possible — from fresh, flavorful salad greens to …
Gail and baby goat

Caromont Farm: Farmstead Cheeses with the Flavor of Virginia

Gail Hobbs-Page was given her first pair of goats as a young child growing up on a farm in North Carolina. Her father gave her the animals because he wanted to try goat's milk. Little …
Retreat Farm sheep

Retreat Farm: Healthier Food, Healthier People

Frank and Cindy Gillan manage 100 acres of the beautiful Retreat Farm in Rapidan, VA. When the Gillans came to the farm almost 12 years ago, they started with a small vegetable garden. Today, that …
Potomac Vegetable Farm farmers

Potomac Vegetable Farm

The vision of “the American farm” has long been that of the family farm — a plot of land that is worked and managed by a family, and then passed down from generation to generation …
A chef plates a dish.

The Wine Kitchen

A few years ago, Jason Miller and Michael Mercer noticed a hole in Leesburg’s restaurant scene. The quaint town was surrounded by farms and vineyards, and yet there was no farm-to-table restaurant — no restaurant …
Baby basil

Waterpenny Farm: Sustainable Farming Offers a Sustainable Lifestyle

Rachel Bynum and Eric Plaksin of Waterpenny Farm in Sperryville, V.A., were drawn to farming for a number of reasons, but, for Bynum, the lifestyle of small-scale farming was a major factor in her career …